ESPINOZA STONE, INC.
Our Master Plan - A Metamorphosis Taking Shape
Espinoza Stone, Inc. has been a client since 2009. We have done a variety of work, including everything from brand identity to web design, custom web application design and development, and beyond.
This year the company announced that it would be merging operations with two of its sister companies: ESI Masonry Supply and Capitol Products. The companies will operate together under a new name, which we're not at liberty to disclose…just yet. The target market is large-scale masonry contractors and architectural firms and needs to build momentum in those verticals. Lastly, the campaign is meant to generate leads for sales and marketing purposes, for use after the merger is complete.
In an industry full of marketing status quo, we went way outside the box when creating this campaign. Industry research and feedback from our hyper focus-group indicated we were on the right track. We created a campaign that will pique the interest of the audience and prompt their response accordingly.
Before this year's merger, in 2018, we completed a virtual reality application, Espinoza Profiles™. Profiles enable customers to view architectural elevations using the vast Espinoza Stone library of stone images. The visualizer application gave the company an advantage in the marketplace as none of its competitors have such a tool. Moreover, the app provides its customers with an opportunity to help them visualize stone on one of the provided, residential, or commercial elevations.
Profiles™ won platinum at the 2018 Hermes Creative Awards.